About Soul Career

Soul Career ® is a talent development company that empowers executives, professionals, and entrepreneurs to discover their life’s work, lead authentically, and build companies that are a reflection of their authentic selves. You may have ended up in a position that doesn’t fit with who you are. Or maybe you're a senior executive looking for new ways to lead and motivate your team. Regardless of where you are in your career - congratulations! You’ve taken the first step in your soul career journey!

Meet the team

Lisandra Rickards

Co-Founder and CEO

Lisandra Rickards is Founder & CEO of Soul Career, Former CEO of the Richard Branson Centre of Entrepreneurship, and a Harvard MBA. She is a strategist and entrepreneur and enjoys using her talents at Soul Career, a talent development company that uses psychometrics to create professional development programs for individuals and businesses.

Previously, as CEO of the Richard Branson Centre of Entrepreneurship, she coached over 220 entrepreneurs, created online programs for over 2,500 entrepreneurs, built a team of 14, and made the Centre a player in the venture capital space in the Caribbean.

Lisandra has also done economic research for the book Superfreakonomics, worked as a management consultant in the Private Equity Group at Bain & Co in New York City, consulted for the Ministry of Finance in Jamaica, and worked in corporate strategy for a Caribbean conglomerate. She has an MBA with honors from Harvard Business School, and a B.A. in Economics with honors from the University of Chicago.

Warren Rickards

Co-Founder and Strategic Advisor

Warren is the top-selling Account Manager at Cloudflare, a Silicon Valley unicorn, selling 7x more new business than the next best Account Manager, in 2021. Warren joined Cloudflare before its IPO and navigating a company’s transition from private to public exposed him to the operational and administrative challenges that emerge during periods of high-growth and opportunity.

Warren is also the Chief Commercial Officer at Flowtrack, a startup digital asset fund focused on the most impactful basket of emerging protocols, in addition to Bitcoin and Ethereum. He has a strong perspective on Sales, Growth, and Marketing.

Prior to Cloudflare, Warren worked at Facebook, where he managed the marketing operations of one of Facebook’s highest paying customers. He also learned the successful and unsuccessful digital marketing strategies of two of the most recognized brands in the world.

Beatriz de la Poza

Leadership & Career Coach

Beatriz is a certified Executive Coach at Soul Career. Before becoming a professional coach, Beatriz worked twelve years in two Fortune 500 multinationals, Amazon (Amazon Web Services) and Avery Dennison. She gained global corporate work experience in roles such as financial planning and analysis, project management, change management, product management, sales enablement and strategic business development.

Beatriz has worked in Spain, the Netherlands, Luxemburg and the Caribbean. She speaks four languages and coaches in English and Spanish. So far, she has coached clients of 20 different nationalities on four continents.

Natalie Gordon

Content Manager

Natalie is the Content Manager at Soul Career, supporting the company in providing engaging content across all social media platforms. She is originally from Jamaica and currently resides in Germany with her husband and daughter.

Natalie has an M.A. in Industrial Organizational Psychology from Minnesota State University, Mankato and an M.Sc.in The Learning Sciences from Ludwig Maximilian Universität in Munich Germany.

Tawana Rhoden

Administration Manager

Tawana Rhoden is an Executive Administration Manager who is the administrative point of contact between the executives, internal and external clients. She has over 2 years of experience in supporting mid and senior-level managers by providing them with consistent administrative support.

In addition to her role at Soul Career, she is a full time Community and Office Manager. Her passion is serving and assisting others to execute their best potential.

She holds a joint Bachelor of Science degree in the field of Hospitality and Tourism from the University of Technology, Jamaica and the University of the West Indies.

Afreen Mansoor

Graphic Designer

Afreen Mansoor is Soul Career’s Graphic Designer. Afreen started her design career six years ago and now runs a successful freelancing business, working with clients around the globe while also coaching millennials on how they can start their freelancing careers from scratch. Afreen hails from Pakistan and has a degree in Psychology.

Our core values

Imagine what life would be like if you realigned your career to reflect who you really are.

Purpose

We embrace who we are meant to be in this world

Authenticity

We speak up with honesty and compassion

Connection

We perform best when we feel recognized and supported

Wellbeing

We prioritise balance and give ourselves time for renewal

Learning

We see life as a journey of continuous growth

Ownership

We take the initiative to deliver results that make us proud

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